Born out of the belief that there is a much fresher, more inclusive and collaborative way of working, The Tribe unites people with unrivalled expertise in advertising, branding design and digital communication into one powerful team. All with the overriding purpose of creating loyal followings for our clients’ brands.
At each of the 2008, 2009 and 2010 Dubai Lynx Awards, The Tribe won more awards than any other independent agency in the UAE.
A tribe could refer to the three divisions of the ancient Romans - or a group of
people sharing an occupation, interest or habit.
We, at The Tribe, are not Romans. We are a tribe of advertisers drawn from all over
the world. Our “elders” are guided by (all-too-uncommon) common sense. Coming from
a range of specialist disciplines, we have all held senior positions at big agencies
in Dubai and internationally.
We all use creativity in sensible, relevant and engaging ways to enhance our clients’
brands and their consumer followings. And we all work together without departments,
without divisions and without hierarchy.
Belief #1: Creating loyal followings
Because only consumers can turn brands into icons, we create the connections to
bring them closer.
Belief #2: Bravery and commitment
We are dedicated to producing exceptional results, by an unwavering belief in ourselves
and our clients.
Belief #3: Working inclusively
Brainstorming with clients helps us understand the tone and personality aspects
which a brief rarely captures.
Belief #4: Storytelling engages people
Nothing inspires emotion more than a good story. They’re at the heart of every iconic
Belief #5: Unifying different skills
Combining experts in the specialist fields of advertising, branding and digital
creates more effective work.